In 2011 I submitted two designs so I could be selected to participate in the Lakme Fashion Week. It was too early to aim at that platform but I have always done what my heart said. Accepting failure positively is just another step towards success. So yes, my saree designs didn't get selected but I got the ticket / pass to watch the Gen Next Show....something I wouldn't want to miss.What I didnt realise was that the ticket was valid only for the one show and not for all of them on that particular day. When I reached the venue I was miserable and yet believed that I would get to enter somehow. Fortunately my friend was around and he knew this person who knew Akshay Kumar (Bollywood Superstar). So there..... I had the passes ordered via AK's office and got to meet the important people of the industry. It is here I met an elderly man from TOI who asked me how I planned to stand out in the fashion industry....what was my main motto After talking for a while I realised I love the Indian Saree and my country's culture and so I will make every woman I come across wear it. I would make people wear them by hook or by crook in India and Worldwide ;)
In 2007 when I started my label I only specialised in Handwork Sarees. Through exhibitions in various Art Galleries in Mumbai I met women from across the globe who loved my pre-stitched sarees. Meeting women from various backgrounds and making money by selling my designs was one thing but making them wear their old sarees that they were about to give up was another thing. So I started converting their sarees to wrap around style sarees, butterfly pallu sarees or just revamped few of them with new borders. The ones that they really didnt want to wear but felt guilty giving up, I converted them to Anarkalis and Lehengas..... and that is how two years back I started my Anarkali Collection and it has been a super hit ever since.
Last month a friend's mom gave me her new traditional saree so I could invent a new design to show my clients. My favourite colour combination...off white and red. She is one woman who has always motivated me to design freely. A Fairy God mother who bought clothes from the best of the fashion industry and yet let me design her clothes and keeps guiding me.
This Thursday a picture just flashed in front of my eyes and once I sketched it and got it tailored, I had this Butterfly Fusion Dress that I had never planned. I made sure to use the saree borders at the bottom of the dress so people will know it has been made from a saree. I would want them to keep their sarees and revamp them. I have uploaded the picture of the dress here.
Long Live The Saree.
In 2007 when I started my label I only specialised in Handwork Sarees. Through exhibitions in various Art Galleries in Mumbai I met women from across the globe who loved my pre-stitched sarees. Meeting women from various backgrounds and making money by selling my designs was one thing but making them wear their old sarees that they were about to give up was another thing. So I started converting their sarees to wrap around style sarees, butterfly pallu sarees or just revamped few of them with new borders. The ones that they really didnt want to wear but felt guilty giving up, I converted them to Anarkalis and Lehengas..... and that is how two years back I started my Anarkali Collection and it has been a super hit ever since.
Last month a friend's mom gave me her new traditional saree so I could invent a new design to show my clients. My favourite colour combination...off white and red. She is one woman who has always motivated me to design freely. A Fairy God mother who bought clothes from the best of the fashion industry and yet let me design her clothes and keeps guiding me.
This Thursday a picture just flashed in front of my eyes and once I sketched it and got it tailored, I had this Butterfly Fusion Dress that I had never planned. I made sure to use the saree borders at the bottom of the dress so people will know it has been made from a saree. I would want them to keep their sarees and revamp them. I have uploaded the picture of the dress here.
Long Live The Saree.
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